Businesses today are looking for different ways to ensure delivering personalized experiences for their target audience and localization has thus formed an important aspect of their growth strategy.
If you’re a business owner with an online presence, you may be tempted to focus your SEO efforts only on broad, general keywords that have the potential to reach a large audience.
But the reach for online businesses today is vast and in this world of the post-Covid era, online sales have been at an all-time high. Online businesses today know no boundaries.
For example, an online e-commerce store of handicraft items might have 70% of its sales coming from outside its home country. So today as a global business owner, if you are not paying attention to local SEO, you’re missing out on a valuable opportunity to connect with customers in your specific target regions. Yes, not always local SEO means registering your business in that specific region and having a physical address there, it can even mean something like tweaking your website and blogs to include local search related content or having specific pages dedicated to your target markets.
So whether you are a local online business or a global online business who have specific regions from where you get the maximum sales or you are a business that has recently expanded to a new international market, in all cases local SEO has to be an important part of your strategy.
What is local SEO?
Local SEO is a form of search engine optimization that focuses on optimizing your website and online presence to make it more visible in local search results. By leveraging local SEO tactics, businesses can tailor their content, advertising, and other marketing efforts to better target potential customers in specific geographic regions.
Imagine you are an online e-commerce store based out of the US with a great market opportunity in Mexico, in that case, the best way to ensure that you maximize on this opportunity is ensuring that you focus on local SEO and increase your search visibility in those areas.
In this blog post, we’ll cover eight benefits of local SEO that every business should know about.
1. Improved visibility for local search terms
When customers in your area are searching for businesses like yours, you want to make sure they can find you. Local SEO can help you rank higher in search results for relevant local keywords, making it easier for potential customers to find and choose your business.
2. Increased engagement from local customers
In recent years, there has been a marked shift in consumer buying habits. People are increasingly moving away from big-name brands and chain stores, instead choosing to support local businesses wherever possible. Local SEO allows you to target and reach potential customers who are already located in your target areas, by providing them with a tailored marketing experience that can increase customer engagement and loyalty.
3. Relevant traffic with higher chances of conversion
For every online business, efficiency is key to improving your bottom line. Every minute wasted on unqualified prospects means time away from more lucrative sales opportunities. In recent years, local search engine optimization (Local SEO) has become an effective tool in helping businesses define their target market and filter out irrelevant website traffic. In addition, Local SEO can also help ensure that your business remains visible to those customers in your target markets and who are most likely to make a purchase or book a service, since they are already researching for such product or service. So by focusing your resources on these local search users, online businesses like yours can maximize their chances for success and take advantage of potential & relevant opportunities from your target markets.
4. Long-lasting rankings
Achieving a top ranking in local search results is an excellent way of securing more visibility for your business online. Adopting a local SEO strategy – targeting specific locations in your content marketing and optimizing your website with location-specific keywords– can pay off dividends in terms of organic web traffic. What’s more, using such tactics could mean you’re likely to maintain this high ranking for a long time, as long as you continue to invest in local SEO. This is far different from what happens when investing in paid advertising, which requires continuous investment to ensure high placement in search results. Local SEO activities don’t need to be expensive or difficult, even small businesses on a tight budget can make use of basic tools like Google My Business (now ‘Google Maps’). By engaging with their target audience in their local area (through regular blog posts, email newsletters, and other kinds of content), businesses can benefit from increased exposure without overspending on costly advertising campaigns. As such, there’s a strong argument that investing time and effort into bolstering local SEO is the most effective way of ensuring stable rankings in search engine results pages (SERPs).
5. Brand awareness among the local community
Establishing a presence in local search results is essential for any online business that wants to truly engage with their potential customers. As more and more people become aware of your brand, they’ll recognize it more quickly when viewing related searches or otherwise spending time online. Additionally, increased brand awareness naturally leads to greater name recognition. When faced with a choice between brands they know very little about and one they recognize, most people will opt to use the latter option. This principle translates into sustained customer loyalty over time since familiarity breeds trust—allowing you to retain loyal customers even after gaining new ones due to increased brand visibility. Simply put, investing in local SEO leads to higher levels of customer retention and loyalty, resulting in a stronger overall business than ever before. Therefore, it’s safe to say that having your business show up regularly in local SEO results is an essential part of establishing a lasting presence amongst your desired audience.
6. Reduced ad costs
It’s no secret that running effective ad campaigns can be expensive, especially for small businesses. However, local SEO offers a cost-effective way to bring in more relevant traffic. Unlike pay-per-click ads, applying positive SEO tactics can help your business show up in local search results and attract customers who are looking for your services in the area. By optimizing website content with targeted local keywords and phrases, you can increase the visibility of your business among potential customers in the same market. Establishing a robust online presence through local SEO makes it easier to turn those site visitors into paying customers. Additionally, properly optimized websites tend to have faster loading speeds – another factor that can improve the user experience and ultimately lead to better rankings and higher conversion rates. All these benefits add up to make local SEO an excellent value proposition for businesses looking to efficiently expand their customer base without breaking the bank on advertising costs.
7. More visibility on Google Maps
One of the best things about investing in local SEO is that it can help you achieve greater visibility on Google Maps—one of the first places people look when they’re searching for a nearby business. It helps businesses attract new customers in the immediate vicinity, especially in the case of local online businesses. Google Maps plays an important role in helping potential consumers find businesses in their area. Successful local SEO campaigns will ensure that businesses come up at the top of such search results. A comprehensive local SEO strategy should prioritize keyword research, review management and citation building—all of which are crucial for boosting a business’s earnings potential and reachability. Investing in such efforts puts a business in a prime position to benefit from higher lead conversion rates. Ultimately, effective local SEO tactics will prove invaluable in helping organizations stand out from their competitors and become more successful.
8. Enhanced sales
Ultimately, all of these benefits add up to one thing: enhanced sales for your business! If you want to boost your bottom line, investing in local SEO is a wise decision.
As a global business owner, it’s important to make sure you’re not overlooking the importance of local SEO. By investing in local SEO efforts, you can enjoy enhanced visibility, increased brand awareness, and improved sales—just to name a few benefits!
Are you ready to get started? Find your local SEO partners from your target countries and work with them to enhance your visibility in front of the relevant local audiences.