The brand is the face of your business. It’s what people see when they think about you, and it’s how they identify with you. A strong branding strategy can help you grow your company exponentially- but only if it is aligned with the needs and the mindset of your target market segment in a personalized way.
With more and more people preferring work from home jobs, many people are quitting their 9-to-5 careers to freelance full-time. By 2023, the global freelance market economy is likely to reach $455 billion USD.