human translators better than machine translation
Localization Trends

7 ways human touch in translation is way better than machine translation

A great translation is more than just a word-for-word conversion from one language to another. It captures the meaning and feeling of the original text while still being understandable to the target audience. This is no easy task, and it requires both a deep understanding of the source material and the target language. In short, a great translation is a work of art, and it can be difficult to achieve without a personal touch.

5 Tips for Creating a Successful Global Brand
Global Businesses

5 Tips for Creating a Successful Global Brand

A global brand is one that is recognized and trusted by customers all over the world.

In today’s global economy, it’s more important than ever for businesses to have a presence in multiple countries. But simply expanding your operations into new markets is not enough to guarantee success. You also need to create a brand that will resonate with consumers in those markets. That’s no small feat—but it’s not impossible…

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