The brand is the face of your business. It’s what people see when they think about you, and it’s how they identify with you. A strong branding strategy can help you grow your company exponentially- but only if it is localized to meet the needs of each market segment.
The Importance of Vernacular Languages and Localization in Marketing for the Regional Markets of India
As India continues to grow as an economic powerhouse, it is more important than ever for businesses to understand the complexities of its regional markets. Each region has its own unique vernacular language, and in order to be successful in marketing campaigns, businesses must take these into account.